Guides
What does a dentist's page need before AI can cite it?
A person-level page with structured data: name, credentials you have confirmed, each clinic with address and hours, a booking route per clinic, and crawlers allowed in.
Engines cite pages they can parse. For a practitioner that means a page whose main entity is you, marked up as schema.org Physician, with the same facts in the visible text and in the structured data: name, title, specialty, the clinics you practise at (each with address and phone), your hours at each, and the booking route for each.
Credentials should say how they were verified. A licence check by the platform, a verified document, or a self-declaration are three different things, and honest labelling is what lets an engine trust the rest of the page.
The page must also be reachable: allowed in robots.txt for the AI crawlers, listed in a sitemap with a real last-modified date, and served with a canonical URL and language tags if it exists in more than one language.
What to leave out: treatment-result claims, comparisons with other clinics, and promotions. They add nothing an engine can use and, in Taiwan, may breach the Medical Care Act's rules on medical advertising.
Related questions
Is a clinic website enough?
A clinic page describes an organisation. Patients and engines increasingly look for the person, so the practitioner needs an entity of their own that links to each clinic.
What is the single most common gap?
Hours per location. Most pages list one set of hours for a doctor who works at several clinics; engines then cannot answer 'when is Dr. X at clinic Y'.